Steve Jobs on Pixar Circa 1996

Interesting Quote of the day.
Steve Jobs wanted to turn Pixar into one of the biggest names in entertainment when Toy Story was released, according to Pixar's 1996 annual report. You can't help but compare his thoughts on the Pixar brand and the Apple brand.

We believe there are only two significant brands in the film industry—"Disney" and "Steven Spielberg". We would like to establish "Pixar" as the third. Successful brands are a reflection of consumer trust, which is earned over time by consumers' positive experiences with the brand's products. For example, parents trust Disney-branded animated films to provide satisfying and appropriate family entertainment, based on Disney's undisputed track record of making wonderful animated films. This trust benefits both parents and Disney: it makes the selection of family entertainment that much easier for parents, and it allows Disney to more easily and assuredly draw audiences to see their new films. Over time we want Pixar to grow into a brand that embodies the same level of trust as the Disney brand.

This letter was available on the Pixar website until 2006, when Disney, utterly trounced by Pixar in the world of animated features, bought the company. [The Pixar Touch via David Cho]

green Quote of the day.

The issues that confront us may seem so huge, so complicated, so difficult to deal with that it's hard to believe that anything we can do will have a meaningful impact. But there are a lot of us in the world. A lot of people doing a lot of little things could have a huge impact. And by doing something, we are also demonstrating that lots of people really do care.

- Michael Norton in 365 Ways to Change the World

Green Quote of the day.

Another world is not only possible, she is on her way. And on a quiet day, if you really listen, you can hear her breathing.

--Arundhati Roy

Modern technology
Owes ecology
An apology.

~Alan M. Eddison

Quote of the Day

It wasn't the Exxon Valdez captain's driving that caused the Alaskan oil spill. It was yours.

New York Times, 25 February 1990

Green Quote of the Day

There's so much pollution in the air now that if it weren't for our lungs there'd be no place to put it all.

*Robert Owens

There is a sufficiency in the world for man's need but not for man's greed.

~Mohandas K. Gandhi

Quote of the Day

The sun, the moon and the stars would have disappeared long ago... had they happened to be within the reach of predatory human hands

. ~Havelock Ellis, The Dance of Life, 1923

Green Quote of the Day

Thank God men cannot fly, and lay waste the sky as well as the earth.

~Henry David Thoreau