What is green-washing?

Green Washing:
Making misleading, vague, unsubstantiated, irrelevant, dubious or false claims in order to environmentally responsible products, services and practices.

What is green?

Green:
A green product or service one that delivers comparable or superior performance, utility or other benefit to an alternative one while utilizing fewer toxic materials, and/ or boasting a longer life cycle in order to promote the values and responsibility big business and individuals have to take.